It is obvious that the smartphone is part of our daily life and that recent world events have enhanced it. For this reason and beyond, cultural users prefer to use their devices as opposed to others.
Maximum product quality, since any personal device offers superior features and possibilities (video, pdf, photos, etc.) to traditional audio guides.
Greater and better functionality than a traditional audio guide added to the user’s familiarity with their device.
Hygiene has become a personal asset over which you want to control.
Pre and post interaction of the contents compared to traditional audio guides, which can only be used on site.
Visualization of contents with QR codes. However, and in the case of a possible failure (camera or software), we make it easy for the user to continue enjoying the experience without the use of QR codes.
The webapp is adapted to each project and can include the content that the client requires: video, graphic material (images or galleries), informative pdf, integration of other content such as virtual tours or 3D models.
We translate the audio guided script into any language, especially those of the Spanish territory (Asturian, Basque, Galician, Catalan, etc.). The webapp detects the language of the user’s browser and if the web app includes that version, it opens it automatically.
Dynamic descriptions adapted to different audiences in a direct and entertaining way. A quality script that facilitates understanding and accessibility to more technical content on points of artistic, historical interest, etc.
The soundtrack accompanies the narrative, enhancing its immersive effect. We can create it in an original way for your project, emphasizing with sound, what is being explained. A richer way of listening that leaves a more memorable impression on the visitor.
Texts are included for people with hearing disabilities, or video guides with sign language, which allow different groups to use the audio guide.
Cultural spaces are alive and frequently undergo improvements and modifications. Webapps facilitate these changes as quickly as the client wishes, compared to other applications that are subject to controls by external agencies that make this immediacy impossible.
The webapp works in conditions where there is no connectivity, as long as the application has been previously downloaded.
The webapp offers complete usage and download reports, data on the quality (age, interests) or origin of visitors, devices used, time of use, parts of the audio guide that have been used more or less, etc.
App interactiva para el Museo Vasco de Bilbao
App interactiva para el Castillo de Fuensaldaña
The native APPs are programmed taking into account the characteristics and particularities of each platform to later be installed on them. These platforms can be either a mobile operating system like Android or iOS, or a desktop operating system like Windows.
PROS |
CONS |
TO TAKE INTO ACCOUNT |
| Access to most of the functionalities of the devices (calendar, GPS, accelerometer or camera) | Independent programming for each operating system (IOS, Android, Windows Phone) | They work offline as long as all their content is previously downloaded. The user must have enough space in the event that there are many multimedia files in the app, therefore the weight will be considerable. |
| Use of Push notifications | Greater development time Costs | |
| Three or four times higher costs than other applications with similar features. | ||
| In the case of Apple, to publish an application in its store you must have a developer licence which has an annual cost. | ||
| With each update we will have to «upload» it to the corresponding stores, going through validation filters, and it may be rejected for some reason that goes against company regulations. | ||
| Users need to give their permission to implement the changes. | ||
| With each content update, it cannot be guaranteed that all users have the same version, losing control over the final user experience. |
